Location: Virtual Meeting Only
This month's speaker is: Rachel Wilson Thibodeaux
Topic: Pivot to Profit by Getting More Targeted and Niching Down
Too often consultants, coaches, experts, and other service providers pick a target market that's not specific enough. They confuse a target for a niche and don't connect the dots between their unique value proposition, their brand and the money. Lets peel back the layers and get laser focused on who is your most profitable client and how best to serve them. If you know that already, then the question is are you able to clearly and effectively communicate it? That's when you can Pivot to Profit!
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